The Struggling Blogger

UPDATE: 5/21/2009

LBC has ordered the pull-out of its ‘Spell Remittance Commercial’ upon the order of DepEd Secretary Jesli Lapus.

See the latest update from GMANews TV

I’m sure most Filipinos have seen the LBC commercial where remittance is spelled by a child as L-B-C.

Great marketing. Poor taste.

I wonder why it was even allowed on TV?

Don’t we have censors or any governing body anymore that could have disallowed the showing of this advertisement on TV?

Imagine a child IN A SPELLING CONTEST, spelling a word incorrectly and Edu Manzano says “TUMPAK!”

I’m sure I’m not alone in this kind of reception to this commercial. Just look at their YouTube channel and you’ll see all the comments of people there. Not a single soul appreciated the commercial. It was definitely not a good example for our kids.

Perhaps, LBC expected it. Or maybe it was really their intention, to stir up the people’s emotions. That’s viral marketing for you.

Whether the feedback is good or back, there is definitely brand recall.

Bravo!

At whose expense?

Somebody is definitely sleeping on their job, that’s why the commercial made its way on television.

(Taking a break from daily events, I dig up on my old works and found this one which was written way back 2004. A factual view on TV commercials, I’m planning to have an updated version, but I can’t find the time yet. I hope you still remember them. My apologies to those who may not be able to relate to this, as these are mostly commercials from the Philippines. Thanks)

It’s been ten years since you last saw your high school classmates! Ten LONG years! And tonight you’ll finally get to see them again. Because tonight is your reunion! You’re very excited to see your classmates again after so many years. You went to the reunion, full of expectations. As you enter the place of the party, you saw your former classmates, and as you approached them, even before the hi’s and hello’s, even before the beso-beso and kumustahan, the first thing that they asked you is, “San ka nagparebond? “ What?!!! Honestly, is that the way to greet someone whom you haven’t seen for quite a long time? I think a simple “hi” would suffice.
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